Learning to Sell Cookies

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Welcome! If you’ve landed here it’s because either your inner voice or your friends and family have been telling you,

“You should sell your cookies!”

Perhaps you’ve already been thinking about this for a while, and maybe you’re still in the phase of just thinking. I was in that zone for a very long while, waiting for what would feel like the right time. Looking back, I wish I would have had a lot more relevant information and advice on how to get going, and what to expect once I did. Of course the internet abounds with information on “how to do” pretty much anything, but piecing together all the unique specifics sends you in a million directions.

Explosion of brightly colored powder on a black background, to represent feeling overwhelmed when starting a cookie business

I am sharing my bag of advice in a way that hopefully won’t make your head explode.

I’ll start with what you will not find on this site:

  • You will not find a bullet point list of 10 quick and easy steps to starting a cookie business.
  • You will not find simple strategies to help you quickly make big profits selling cookies.
  • You will not find recommendations on what cookies you should make to be successful.
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Here is what you will find:

  • You will find lengthy discussions on essential cookie business topics written in an encouraging, conversational style.
  • You will find guidance on some of the “official” parts of forming a cookie business.
  • You will find recommendations for some of the specific processes and products I have chosen to work with in my own cookie business.
  • You will find stories of my personal cookie experiences, good and bad, that offer some bit of learning and maybe some entertainment. 
Bright red letters reading "THIS" to stress the types of topics included on the site about starting a new cookies business

One important point – all of my advice prioritizes being as smart and conservative as possible with your money. And that doesn’t necessarily mean “least expensive”. It means that you keep the focus on what you really want to achieve, and prioritize higher spending toward the things that matter the most. 

Dollar bills peeking out of wallet from starting a cookie business

The approach I took and that I write about is a gradual one that builds over time. I imagine the reader here to already have a full plate with family, work, or both. Starting to sell cookies is a dream that you’d be adding in between the layers of everything else. Maybe one day it will be a lot more than that, but for now, that’s where it is.

Decorated cookies of red and pink hearts with spiral sugar decoration

I hope you will gain some valuable knowledge that helps you start selling your cookies!

Below are all blog posts on Learning to Sell Cookies

Decorated cookies of red and pink hearts with spiral sugar decoration

It’s not business, it’s personal.

It must seem odd that my first post about starting a cookie business would say that it’s not business. What I mean by that is that the whole idea of baking cookies or baking anything comes from a place that is very personal. People who bake are doing it for someone. To make them happy,

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Why are your cookies so special?

If you’re looking at starting a cookie business, then you probably already have a good idea of what makes your cookies special. They are special because you made them, of course!!   But seriously…..why are they so special?   What a question to ask. Any evaluation of an artistic item is totally subjective. If the

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Platter of 3 different types of dark chocolate cookies, to inspire readers who want to start a new cookie business

Will people actually buy my cookies?

A very valid question, and one asked by every person who has started a business selling anything.   If you’re thinking of starting a cookie business, then you’ve already been making plenty of cookies for a long time and people around you love them. You know you’re making something really good. And I think you

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Decorated sugar cookies of bright colored circle shapes with colored sugar sprinkles

The Challenge of Charging for your Cookies

Here it is, my biggest challenge from day one, and it still is today.   As I discussed in my very first blog post, It’s not business, it’s personal, the shift from baking for loved ones to charging people for it is really difficult. Although I have gotten better with this, I still struggle with

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Your cookie business needs a name.

What a fun first step!    But it can be an overwhelming one, too.   Some people may have a business name picked out for years before they ever start one. Sort of like names for children and pets that you might have one day.   But if you don’t, then giving your cookie business

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Post it note message that says "Start" to encourage your new cookie business

Making it official: Forming a business

It’s so exciting when you decide that something you love doing is going to be a business, but there are tasks you’ll need to complete if you want to form a “real” business.   I can remember when I first started exploring this topic, and I would feel my brain sort of glaze over and

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Headline that reads "Your LOGO here" to introduce the topic of creating a logo for your new cookie business

Your new cookie business needs a logo

You’ve decided to start a cookie business, you’ve decided on a name for it, and now you need to accessorize it with a logo. Just as deciding on a business name can start out fun but then become overwhelming, a logo can present the same struggle. It sure did for me. How in the world

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Pile of blank white business cards scattered on a light blue table to introduce topic of producing business cards for your new cookie business

Cookie Business Branding: Business Cards

Ok it’s official – your cookie baking passion is turning into a business.  Major steps in making that happen include choosing a name, creating a logo, and setting up an official business. Once those significant tasks are complete, it’s time to showcase your new brand and start showing it off. Create Business Cards We consume

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